Search engine optimization sounds technical, but the basics are practical. If you get these right, your website gives Google, and your customers, what they need.
Write for what people actually search
Think about the words a customer types when they need you, for example "school management system Nairobi". Use those words naturally in your page titles, headings and text.
Give every page a clear title and description
Each page should have its own title and a short description that explains what it offers. These are what people see in search results.
Make it fast and mobile friendly
Most visitors in Kenya browse on phones. Pages should load quickly on mobile data and be easy to read and tap on a small screen.
Set up your local presence
Claim your Google Business Profile, keep your name, address and phone number consistent, and encourage happy customers to leave reviews.
Publish helpful content regularly
Answer the questions your customers ask. Helpful pages and articles give you more ways to be found over time.